Social project based on the construction of an alternative information layer on the GoogleMaps street map to provide women’s stories based on location searches. Read, see, participate and listen as you make your way to your final destination.
#research #concept design #layout and web development #interactive prototype #social health #digital product
madrid en femenino – madrid es feminista
The feminist and alternative version of the street map of Madrid. An interactive, global and participatory digital project whose challenge is based on transforming the urban space to give voice and visibility to the untold stories of women. It proposes an alternative feminist version of your destination, using the Googlemaps street map as a base, together with the possibility of reading and visualising the events associated with this name. We take the city as a foundation and its communicative totems to establish a dialogue with its citizens, expanding the collective memory.
Social project based on the construction of an alternative information layer on the GoogleMaps street map to provide women’s stories based on location searches. Read, see, participate and listen as you make your way to your final destination.
Colour of passion and energy, power and action. It blends in and catches the eye.
#FB665D
Symbolises power and nobility. It associates with femininity, contrasting with orange or coral red.
#9013FE
Googlefont:
Roboto
The logo represented by the letter F (feminine) within a circle enclosing the space metaphorically expressed by the environment itself.
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