lorena madrazo


Visual Alchemist / Designer / Researcher / Textile Explorer / and Intuitive Creator /

Wearable object d’art.
Upcycled, donated and traceable source materials. Distinctive, singular and unblemished weavings & knits


#research  #concept design  #layout and web development  #interactive prototype #social health #digital product

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madrid en femenino – madrid es feminista

The feminist and alternative version of the street map of Madrid. An interactive, global and participatory digital project whose challenge is to transform the urban space to give voice and visibility to the untold stories of women. It proposes an alternative feminist version of your destination using the GoogleMaps street map as a base blended with the possibility of reading and visualising the events associated with this name. We take the city as a foundation and its communicative totems to establish a dialogue with its citizens, expanding the collective memory.

#research  #concept design  #layout and web development  #interactive prototype #health #digital product

noctario – your dreamed application

Noctario responds to the established need from people to develop a space to collect the experiences related to our subconscious while dreaming. It aims to organise behavioural habits to encourage the power of imagination and to get to know oneself better. As a final step, Noctario proposes you update your dreamlike experiences into a book edited by professional writers

#campaign development  #visual idea  #storytelling  #research #muskae design studio

Illustrations by Ignacio Martín

016 – Don´t think about it, call 

Awareness-raising institutional campaign against gender-based violence impulsed by the Spanish Government. Concept design and visual development. After analysing past campaigns and research, we focused on emphasising the number to call for help from a close and empathetic position.

#concept design  #visual development  #storytelling  #visual identity #brand applications  #research #muskae design studio

Real Home Madrid is a well-known consulting boutique in the real estate sector. A young, dynamic and innovative company whose main characteristics are honesty and good work within the real estate sector in Madrid. 

#naming #visual identity  #brand applications #muskae design studio

The commission was to find a suitable name and design the visual identity for a school of integral development and professional growth. The students belong to age groups, from schoolchildren to university students.

Fashion Maker Space (FMS): new design and manufacturing processes for fashion at IED Madrid. A part of the  Horizon 2020 EU-funded project RE-Fream.

A lab-based on the research and manufacturing of new processes for the fashion industry using low tech conducted by Isabel Berz at IED Madrid. I was in charge during six sessions of accompanying, teaching, mentoring and learning with three IED graduates. We experimented with materials, we generated structures, and we were surprised about the possibilities of the raw material: wool in its fleece. It is about a work in progress, moving forward on the practices and approaches and being amazed by the results. We used materials like wool, bamboo, cotton and others such as PLA (polylactic acid) and metallic thread to create structures and textures. We explored ways of weaving, blending and heating the surfaces. We pleated the fleece and used corn starch bioplastic to harden and breed more rigid surfaces.

Knitting for beginners – IED Fashion School

AA small introduction to hand-knit design. Eight sessions about the principles of how to deal with knitwear design. From knowing the basic stitches and materials to how to use the knitting needles to create some samples. Alumni also had to design a capsule collection based on an inspirational mood board to point out the type of stitch to use in each garment.