Lorenamadrazo

designer. researcher. textile artist

My professional career has taken me through the discipline of design in digital environments and weaving textiles. Both have mutually enriched each other along the way.

My working practice is based on narrative, research and intuition.

I am constantly seeking for connectivity with clients, an intrinsic relationship stablished between them and product development  

As a designer involved in digital environments, I accomplish a broad scope of tasks such as:

  • field exploration, part of the research process
  • ideation and conceptualisation
  • design and branding: visual communication for personal and commercial websites, e-commerce and marketing assets

Check at my works to  get an in-depth overview

In my textile proposals, I get inspired by the conservation of natural resources. I use donated yarns, recycled fibres from other projects and Spanish Merino wool of guaranteed traceable origin. I am currently exploring bioplastics and constructive structures to create distinctive textiles. My tools are simple: a frame and a rigid loom to experiment.

Visit my personal project Appsolescencia to discover the wearable textile art pieces