lorena madrazo

Designer & Artist | Hybrid Practices | Immersive Narratives | Textiles, Biomaterials & Digital Futures

explore my hybrid practice across digital environments, material experimentation, and immersive storytelling

As a mentor, I lead hands-on workshops where students blend traditional textile craftsmanship with digital techniques, exploring innovative materialities and sustainable practices. In my multidisciplinary approach, I guide students through the practical application of design, encouraging them to experiment with raw wool, textile waste, and biomaterials to create immersive, future-focused works. Through this collaborative, guided process, students engage with both the tactile and the digital, reshaping the boundaries of textile design.

mentor in the Master’s program in Textile Design and New Materials at IED Madrid

I have guided students through a creative process that merges textile tradition with material innovation. Through experimental weaving sessions, we have explored various fibers and techniques, encouraging experimentation and discovery. This practical and reflective approach has enabled students to develop projects that integrate sustainability and new technologies, blurring the boundaries between the physical and digital realms in textile design.

project mentor at the istituto Europeo di Design(IED), helping shape its creative direction and the design of its final exhibition.

Xeno-Nature: Liquid Modernity + Totem. ied/Collab 24

A collaborative, cross-disciplinary project developed with master’s students at IED Madrid. Rooted in the concepts of liquid modernity (Zygmunt Bauman) and the totem as a symbolic structure, the project invites students to critically engage with contemporary consumerism, waste, and identity through speculative design. Through material experimentation—using textiles, biomaterials, and found objects—students create totemic structures that reflect new narratives and futures. The process includes co-creating a manifesto, scanning the totems in 3D, and expanding their presence into augmented reality, blending craft, critical theory, and digital storytelling into a singular, evolving vision.

Xeno’s Vision: Transforming Trash into Treasure – The Future of Wealthy Waste Lands. ied/Collab 23

Our current garbage dumps will become lush places of new wealth. We’ll break traditional structures, generate our own materials, and use a new paradigm for gender, food, and clothing. We’ll adapt to a new framework, break beliefs that support our current economy, and become self-sufficient to build with food waste, recycle textiles, and rely on the circular economy. We must forget about single-use plastics, fast fashion, fossil fuels, and extractive consumption.

Fashion Maker Space (FMS): new design and manufacturing processes for fashion. IED Madrid 22

Horizon 2020 EU-funded project RE-Fream.

A lab-based on the research and manufacturing of new processes for the fashion industry using low tech conducted by Isabel Berz at IED Madrid. I was in charge during six sessions of accompanying, teaching, mentoring and learning with 3 IED graduates. We experimented on materials, we generated structures, and we were surprised about the possibilities of the raw material: wool in its fleece. It is about a work in progress, moving forward on the practices and approaches and being amazed by the results. We used materials like wool, bamboo, cotton and others such as PLA (polylactic acid) and metallic thread to create structures and textures. We explored ways of weaving, blending and heating the surfaces. We pleated the fleece and used corn starch bioplastic to harden and breed more rigid surfaces.

Appsolescencia is an ever-evolving studio where raw wool, textile waste, and biomaterials become portals to immersive critique and poetic resistance. Here, the digital intertwines with the ancestral, the tactile merges with the virtual, and speculative futures take shape through experimental making. Drawing from my expertise in blending the physical and digital worlds, each hybrid piece challenges inherited notions of beauty, legacy, and permanence—inviting us to reimagine our entanglement with waste and the natural world. Through emotionally charged, multisensory narratives, Appsolescencia crafts a space where storytelling becomes transformation, and material becomes message.

https://appsolescencia.com/

My process for creating reels for art and fashion is rooted in capturing the essence of each brand, focusing on authenticity and meaningful storytelling. I immerse myself in the brand’s vision, values, and aesthetics, crafting narratives that reflect its true identity. Through carefully selected visuals, music, and pacing, I bring these stories to life in a way that resonates with the audience, while maintaining a strong connection to the brand’s core message. The goal is to create an emotional experience that not only showcases the art or fashion, but also communicates the passion and intent behind it, allowing the viewer to connect on a deeper level.

selected reels