#concept design #visual development #storytelling #brand applications #research
Real Home Madrid is a well-known consulting boutique in the real estate sector. Is a young, dynamic and innovative company characterized by its honesty and good work within the real estate sector in Madrid. For the redesign of its brand we study in depth the character of the business, its values, the team and the location of its offices. We based the design on the headquarters of Real Home, the Casa Palazuelo, a commercial building built in 1919 in the style of the Chicago School, distinguished by its quadrangular floor plan and the elegant combination of curved and convex shapes that run through the galleries.



La paleta de colores hace un recorrido por la historia de la empresa. Comienza con la intensidad del azul cobalto del cielo nocturno hasta el terrenal color arena. Se pasea por la tranquilidad del verde musgo y la representación de la calidez y la cordialidad en el gris cálido.


The vibrancy of the colour blocks reflects the young and professional spirit of Real Home. Dynamically and playfully, they are transformed into space, generating great adaptability in the creation of graphic applications.
La vivacidad de los bloques de color refleja el espíritu joven y profesional de Real Home. De forma dinámica y lúdica, se transforman en espacio, generando una gran adaptabilidad en la creación de aplicaciones gráficas.



