lorena madrazo


Visual Alchemist / Designer / Researcher / Textile Explorer / and Intuitive Creator /

Real home, visual identity

We studied the character of the business in depth, its values, the team and the location of its offices. We based the design on the headquarters of Real Home, the Casa Palazuelo, a commercial building built in 1919 in the style of the Chicago School, distinguished by its quadrangular floor plan and the elegant combination of curved and convex shapes that run through the galleries

Colour pallette

The colour palette takes a tour of the company’s history. It moves us from the intensity of the cobalt blue night sky to the earthy sand colour through the tranquillity of the moss green and the representation of ardour in the warm grey.

The vibrancy of the colour blocks reflects the young and professional spirit of Real Home. Dynamically and playfully, they are transformed into space, generating great adaptability in graphic applications.