#concept design  #visual development  #storytelling  #brand applications  #research

Real Home Madrid is a well-known consulting boutique in the real estate sector. Is a young, dynamic and innovative company characterized by its honesty and good work within the real estate sector in Madrid. For the redesign of its brand we study in depth the character of the business, its values, the team and the location of its offices. We based the design on the headquarters of Real Home, the Casa Palazuelo, a commercial building built in 1919 in the style of the Chicago School, distinguished by its quadrangular floor plan and the elegant combination of curved and convex shapes that run through the galleries.

 
Real Home es una empresa joven, dinámica e innovadora que se caracteriza por su honestidad y buen hacer dentro del sector inmobiliario en Madrid. Para el rediseño de su marca estudiamos en profundidad el carácter del negocio, sus valores, el equipo y la ubicación de sus oficinas. Nos basamos en la sede de Real Home, la Casa Palazuelo, un edificio comercial construido en 1919 al estilo de la Escuela de Chicago, que se distingue por su planta cuadrangular y la elegante combinación de formas curvas y convexas que recorren las galerías.
Real Home is a young, dynamic and innovative company characterized by its honesty and good work within the real estate sector in Madrid. For the redesign of its brand we study in depth the character of the business, its values, the team and the location of its offices. We based the design on the headquarters of Real Home, the Casa Palazuelo, a commercial building built in 1919 in the style of the Chicago School, distinguished by its quadrangular floor plan and the elegant combination of curved and convex shapes that run through the galleries.
 

La paleta de colores hace un recorrido por la historia de la empresa. Comienza con la intensidad del azul cobalto del cielo nocturno hasta el terrenal color arena. Se pasea por la tranquilidad del verde musgo y la representación de la calidez y la cordialidad en el gris cálido.

The color palette takes a tour of the company’s history. It moves us from the intensity of the cobalt blue night sky to the earthy sand colour, through the tranquility of the moss green and the representation of warmth and cordiality in the warm grey.

The vibrancy of the colour blocks reflects the young and professional spirit of Real Home. Dynamically and playfully, they are transformed into space, generating great adaptability in the creation of graphic applications.

La vivacidad de los bloques de color refleja el espíritu joven y profesional de Real Home. De forma dinámica y lúdica, se transforman en espacio, generando una gran adaptabilidad en la creación de aplicaciones gráficas.