lorena madrazo


art direction*visual designer*researcher*artist

I am an empathetic and persistently curious person that brings a creative approach to design and artistic practice. I work from storytelling, research and intuition. Constantly looking for creative and talented partners to work with on different projects that bring us the happiness of a fulfilling job.

Designer and artist with a background in digital environments and product and futures design. My professional project Appsolescencia claims to open an overall margin for distinctive and emphasised productions whose identity constructs over a reevaluation of mass consumption practices and the use of natural resources. 

I studied at IED Madrid & Finland, La Nave Nodriza and futures design at H2i. I have participated in different projects in La Casa Encendida, Matadero, CAM2, Designit, BBVA, LOVISUAL, ESDIR, ARCO, La Fábrica, Duyos, Moisés Nieto, El País, MBFW, El Mercado de Diseño among others.