Lorenamadrazo

designer. researcher. textile artist

I am an empathetic and persistently curious person that brings a creative approach to the design practice. I work from storytelling, research and intuition. Constantly looking for creative and talented partners to work with on different projects that bring us the happiness of a fulfilling job.


I have worked in major companies in the fashion and home sector, such as El Corte Inglés and travel (Viajes Marsans) in their digital and commerce platforms. I have also evolved as a professional freelance in independent design studios, such as Muskae, now Good Rebels. Throughout my 20 years of work experience, I have tackled projects of different natures: graphic, advertising, audiovisual and media for small clients such as Capas Seseña, Duyos, Beatriz Palacios, and large corporations such as BBVA, ARCO Art Fair and El País Eventos. I have prototyped two digital products from research to their minimum viable development: Noctario and Madridenfemenino

 

My professional career has been evolving in the digital and artistic sphere at the same time. Since 2016 I have focused more intensely on my textile practice. I have participated in exhibitions and workshops about experimental tapestry and knitting (IED Madrid and ESDIR La Rioja). I have collaborated with designers such as ANDRESGALLARDO and Moisés Nieto and I have lectured in talks about contemporary arts and crafts. I emphasize my role as a teacher and lecturer in the research and experimentation fashion laboratory with Low Tech machinery at IED Oporto Madrid – Fashion Maker Space.