art direction*visual designer*researcher*artist

I am an empathetic and persistently curious person that brings a creative approach to design and artistic practice. I work from storytelling, research and intuition. Constantly looking for creative and talented partners to work with on different projects that bring us the happiness of a fulfilling job.

Madrid en femenino, alternative female version of the most popular street map

madrid en femenino – madrid es feminista

The feminist and alternative version of the street map of Madrid. An interactive, global and participatory digital project whose challenge is to transform the urban space to give voice and visibility to the untold stories of women. It proposes an alternative feminist version of your destination using the GoogleMaps street map as a base blended with the possibility of reading and visualising the events associated with this name. We take the city as a foundation and its communicative totems to establish a dialogue with its citizens, expanding the collective memory.

Madrid en Femenino is a social project, an alternative information layer on the GoogleMaps street map to provide women’s stories based on location searches. Read, see, participate and listen as you reach your final destination.

Strategic and design decisions

  • using GoogleMaps as a starting point
  • creating a layer of information over the street map allowing at any time to return to the toolkit as a guide to avoid getting lost
  • linking biographies readings within Wikipedia of women /Wikimujeres
  • working with chosen duotone to enhance the brand in images and design elements externally and within the application itself, reinforcing the brand identity
  • using augmented reality as a means to expand the existing background information on elements such as monuments or specific locations in the city.

screen navigation + interaction map

Brand assets

Colour of passion and energy, power and action. It blends in and catches the eye.


Symbolises power and nobility. It associates with femininity, contrasting with orange or coral red.




The logo represented by the letter F (feminine) within a circle enclosing the space metaphorically expressed by the environment itself.


This project is part of mutant city